Choose a clean source file
Use the sharpest version available. A transparent PNG works well when the logo needs to sit on a light or colored area; a high-quality JPEG can work for a rectangular mark with its own background.
Avoid screenshots of a logo, files with large empty margins, and low-resolution images pulled from a social profile. These often look acceptable on a phone but soft or uneven on an A4 PDF.
Match the logo treatment to the template
A wide wordmark and a square symbol need different space. Choose a template whose header naturally accommodates the shape rather than forcing the mark into a slot designed for something else.
On a dark or saturated header, use a verified light or reversed logo when available. Do not rely on a filter to make a dark logo readable on a dark background.
Keep hierarchy intact
The logo should be noticeable, but the invoice title, number, client, due date, and total must remain easier to scan. Consistent padding around the mark usually looks more professional than making it larger.
Review the PDF at full-page size and zoom in on the header. Check that the logo is not cropped, distorted, blurry, or visually misaligned with the business details.
Use the same brand choices consistently
Pair the logo with one restrained accent color and a suitable type treatment. Save the combination as a reusable business or document preset so future invoices stay consistent.
- Use a high-resolution source
- Preserve the aspect ratio
- Choose the correct light or dark version
- Leave clear space around the logo
- Review the real PDF, not only the editor